The Bunny on the Run
The Bunny on the Run

Explore the Bunnyverse Adventure

Explore the Bunnyverse AdventureExplore the Bunnyverse AdventureExplore the Bunnyverse Adventure

Join our collectible Bunnyverse for FUN and CREATIVITY, where you can discover bunnies on the run, learn about bunny care, and collect unique collector cards that celebrate the joy of the DWIT community!

Explore the Bunnyverse Adventure

Explore the Bunnyverse AdventureExplore the Bunnyverse AdventureExplore the Bunnyverse Adventure

Join our collectible Bunnyverse for FUN and CREATIVITY, where you can discover bunnies on the run, learn about bunny care, and collect unique collector cards that celebrate the joy of the DWIT community!

About BOTR: The Bunny on the Run

💖 OUR PASSION

🐰 Bunnies on the Run™ is more than just a collectible; it’s a movement within the bunnyverse. Each bunny carries a unique story, a purpose, and a spark of creativity that inspires kids (and grown-ups!) to dream big, dig deep, and DO WHAT IT TAKES™ (DWIT). 


🐰 We believe in transforming pain into purpose, ideas into impact, and dreams into action. Every design, song, and story is crafted with heart to remind people of all ages that ordinary moments can become extraordinary when you believe in yourself! Don't forget to check out our collector cards that celebrate the essence of bunny care and the magic of bunnies on the run.

🌎 OUR COMMUNITY

From classrooms to families, our Bunnyverse™ community is built on kindness, courage, and connection. Whether you’re a collector of our special collector cards, a creator inspired by bunnies on the run, or a teacher sharing the joys of bunny care, you’re part of something bigger... a world where imagination hops off the page and into real life.

🤝 OUR PARTNERS

We proudly collaborate with dreamers, doers, and difference-makers... from schools and artists to small businesses and community heroes. Together, we’re building a brighter future in the bunnyverse, one bunny at a time, while spreading awareness about bunny care and celebrating our favorite bunnies on the run with collector cards. Join us in this journey with DWIT!

The Journey of The Bunny on the Run™

Cool orange bunny wearing a DWIT cap and sneakers with the slogan 'Be Original!'

A family-made hide-and-seek adventure... born from rhymes, laughter, and a whole lot of heart. 🐰⚡

I’m Meleah Brinkoetter — a junior high teacher from a small Illinois town, wife to my wonderful husband Colin, and proud mom to Jaycee and Bradyn. Growing up I loved making goofy rhyming songs with my dad, Jim Cutler. Those laugh-filled afternoons of creativity stayed with me through the years, and in 2014 they led to something unexpected.


While recovering from a traumatic surgery in a Dallas hospital, my dad and I revived our tradition and wrote a new rhyme: The Bunny on the Run. What began as a silly poem quickly became a family project. Colin and my mom, Laura Cutler, joined in with ideas and images, and together we sketched the first glimpses of a story that felt like fun, family, and hope.


We asked illustrator Sergio Carrillo — whose vibrant work you may know from The Action Bible — to bring the Bunny to life. My mom designed a rough plush prototype, and with help from my brother Josh and sister-in-law Vickie, we navigated designers and manufacturers until we had a plush bunny that matched the story’s spirit.


As a teacher, I wanted the book to be interactive. So The Bunny on the Run isn’t just a story — it’s a hide-and-seek adventure. Each page invites readers to find three hidden eggs, and the comic’s backpack conceals a special mystery egg for families to hunt for together. It’s a playful way for kids and grownups to read, explore, and make memories.


This project is more than a storybook and a plush — it’s a testament to family, creativity, and perseverance. I’m forever grateful to everyone who shared time, talent, and love to make this dream a reality!

⚡️

Lucky 13: BOTR Collector's Card : 1st Edition

Dedication⚡

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